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About full tilt logistics
We’re incredibly proud of the phenomenal women who play an integral part in making Full Tilt Logistics an industry leader in warehousing and transportation logistics. As of early 2021, the logistics and supply chain industry has 22 percent women. There are slightly fewer women in warehouse and distribution roles, at 19 percent. We’re proud to be a women-owned business and have women working at every level of our company, from our CEO to our drivers.
Let’s take a look at some of the awesome women at Full Tilt and what their favorite things to do in their spare time are. We love to hear about work-life balance, and we’re constantly impressed by what the women of our company get done!
Jessica N. “I enjoy spending time with my husband, who is also my best friend and coworker. My three children are the center of my world: Porter, Paige, and Penny. In my downtime, you can find me doing physical activity or curled up on the couch with my family watching a Marvel or Harry Potter movie.”
Tiffany N. “I love spending time with my husband, Nic, and my two children, Avrie and Luke. We spend our time skiing, participating in archery, wrestling, and hiking. I enjoy a decent spa day once in a while, and I love a good nap. “
Our Chief Financial Officer, Cindy, enjoys being able to travel with her husband, spend time at their home in Graeagle with family, and work with her children and in-laws!
Taylor: “I love spending time with my loved ones, whether that’s friends or family. After years of development, I find that being with those who are most supportive in your life can be incredibly grounding. We spend a lot of time eating together, fighting like a family, and lifting each other up. In this photo from left to right, Tatiana, my brother’s girlfriend, my brother Hunter, and my mother Lisa are at an axe-throwing bar in Reno, celebrating a birthday. When I’m not with them, I spend time with my boyfriend JT, and our cat Ermac.”
Mary: “A few things I love to do during my free time include fishing, camping, and traveling the coast to explore all the farmers' markets on the way! Something not too many people know about me is that I have a goal to relocate to Thailand for a few years when the time is right!”
Kimberly: “My daughter is my everything. I enjoy crafting. I have been in the trucking industry my entire life.”
Donna E.: “I love the absolute thrill of helping a new customer solve their freight problems. Outside of work, there is no better day than spending it with my family, my grandbabies, my dogs, and chickens. A day in the kitchen cooking a big meal for my family is the best day ever.”
Yevette P.: “During my downtime, I enjoy painting. Right now, I am working with oils and acrylics. I am still learning, but it makes me happy when I finish a painting. I hope to get much better in time.”
Stephanie M.: “Something interesting about myself, and something I love, is that I am currently 36, turning 37. I met my wonderful, amazing husband Benjamin right after we graduated high school, and this year will be our 18thanniversary together and 17 years married. I have been married almost half my life and married my first and only love.”
Taylor B.: “I was diagnosed with Crohn's disease when I was fourteen years old. I spent most of my teenage years in and out of doctors' appointments, which has made me appreciate the little things a lot more. I like to spend as much time as I can with my loved ones. I enjoy cooking, any outdoor activities, mostly hiking, photography, and spoiling my cat.”
Tamlynn J.: “Aside from diving all over our beautiful country, I am enjoying focusing my time on becoming a healthier '“'me'”' by losing weight and living a healthy, holistic lifestyle.”
Felyshia T.“I am a 31-year-old wife, married for 10 years. I am a mother to a crazy, fun-loving 9-year-old boy named Rex, a beautiful, artsy 10-year-old girl named Zoee, and a strong, smart 11-year-old boy named Vann. I grew up in foster care before being adopted at 13, and I am a two-time cancer survivor.”
Dannielle F. “I love spending time with my dog, Khimera. She always puts a smile on my face.”
Overall, Full Tilt Logistics has some amazing people in our women-owned business. You can learn more about our Reno warehousing and logistics services by contacting us today.
Cris Novich, Managing Director of Full Tilt Transportation, recently participated in a three-person expert panel focused on the supply chain challenges impacting the global, national, and local economies. The event was hosted by Commercial Real Estate Women (CREW) and brought together industry leaders to discuss the ongoing disruptions affecting logistics, transportation, and distribution.
The global supply chain has faced unprecedented strain in recent years. Panelists discussed how a combination of factors — including labor shortages, increased fuel costs, severe winter weather, and the lasting impacts of COVID — have created widespread delays and uncertainty across nearly every industry.
These disruptions have collectively become known as “The Everything Shortage,” a term used to describe ongoing product scarcity, rising costs, and unpredictable lead times. Businesses across the country have been forced to rethink how they source, transport, and deliver goods.
One key theme of the discussion was the growing shift from offshoring to onshoring and nearshoring. As global supply chains become more complex and vulnerable, companies are increasingly turning to domestic and regional partners to improve reliability, visibility, and speed.
This shift has also driven innovation, with businesses exploring alternative sourcing strategies, flexible transportation models, and more resilient logistics networks to better withstand future disruptions.
Panelists shared insights into both the short-term and long-term outlook for the shipping and delivery market. Topics included capacity fluctuations, evolving customer expectations, technology adoption, and the increasing importance of adaptable transportation partners.
Audience participation played a major role in the conversation, with thoughtful questions highlighting the real-world challenges businesses continue to face — and the need for proactive, solution-driven logistics providers.
Full Tilt Logistics and Transportation remains committed to being a forward-thinking, innovative partner for customers navigating today’s complex supply chain environment. With both an asset-based transportation division and a robust freight brokerage operation, Full Tilt offers flexible solutions tailored to changing market conditions.
Whether you need reliable trucking capacity, strategic brokerage support, or guidance through supply chain uncertainty, Full Tilt provides the expertise and responsiveness businesses depend on.
If your business is looking for dependable transportation solutions backed by industry insight and hands-on experience, contact Full Tilt Logistics today to learn how we can support your supply chain needs — now and into the future.
With Full Tilt’s asset-based transportation division or the extensive brokerage capabilities of our brokerage division, contact Full Tilt Logistics today for all your transportation needs.
Probably no surprise to most readers that prices for goods and services are increasing. It seems weekly prices go up. The tight labor market, with many workers opting to stay home instead of going back to work, has employers scrambling to fill positions. To compete for employees, higher pay and incentives are often needed, leading to increased labor costs for many companies. Trucking companies fiercely compete for the best drivers. Often, these added costs are passed on to consumers.
Another factor leading to higher costs is the reduced capacity in the trucking industry. Many trucking companies went out of business in 2020, and capacity is limited. Shippers are having a tougher time finding qualified carriers, leading to higher rates to move their products.
These factors are a cause, but the increase in fuel prices is having the most damaging effect on consumers. The chart below shows data compiled by the U.S. Energy Information Administration (EIA) for average diesel fuel prices nationwide. It is hard to believe, but since November 2020, diesel fuel prices have increased 41%. This has a damaging effect on transportation companies locked into contracts with large customers where the fuel adjustment does not cover rapidly escalating fuel prices. For trucking companies to survive, these costs must be passed along, creating a more devastating effect on the economy and hard-working Americans.
Weekly U.S. No 2 Diesel Ultra Low Sulfur (0-15 ppm) Retail Prices (Dollars per Gallon)
Where are these increasing fuel prices taking the U.S. economy? Time will tell. It is a scenario that is trending in the wrong direction. Remember, we are all in this together, and everyone is feeling the pain.
At Full Tilt Transportation and Full Tilt Logistics, we are continuing to fight the battle in challenging times. Our customer service is the best in the industry, with well-trained, competent employees with excellent interpersonal skills. Our prices are competitive, and our reliability is something other freight companies strive for. For the best bang for the shrinking buck, contact Full Tilt today for all your transportation needs.
As leaders in our industry, Full Tilt is dedicated to providing clients with exceptional logistics and transportation solutions that are innovative, cost-effective, and efficient, not only for us but for our clients as well. To accommodate the growing amount of transportation, logistics, and distribution needs of our ever-expanding industry, we’ve mastered the art of problem-solving to deliver reliable services at every step. This year, Nevada’s Center for Entrepreneurship and Technology (NCET) has presented Full Tilt Logistics with the Logistics Company of the Year award for the hard work and commitment they’ve shown throughout their work.
Full Tilt is a Certified Women-Owned WBENC Company that was founded in 2014 by the Novichs, who are native to the state of Nevada. They pride themselves on being a different kind of freight logistics service provider - one that strives to develop and maintain superior value for their customers and clients. Not only are Full Tilt’s drivers and other team members friendly, professional, and helpful, but the owners are fully engaged in the day-to-day operations of the business and are actively seeking to continually improve the company.
Full Tilt’s full-service trucking enterprise is conveniently headquartered in Reno, Nevada, which is a prime location for west coast distribution. They’re able to service the eleven western states with expedited, one-day shipping times at competitive rates. Staying within your budget and timelines is among their top priorities. Full Tilt aims to give its clients the best logistics solutions that utilize the best people, services, and technology available. Unlike other Reno trucking companies, Full Tilt commits itself to service and the community.
NCET is Northern Nevada’s largest educational and networking organization, which is solely supported by memberships, sponsorships, and program revenues. It was founded to be a state-wide organization that encourages and empowers entrepreneurs to promote an environment of high-growth entrepreneurial companies that can succeed and flourish. NCET’s initiatives include a wide range of events and programs that help the community discover business and technology opportunities for continued growth.
NCET’s Logistics Company of the Year award is presented to the company that best represents the following goals and objectives:
To find out more about how Full Tilt Logistics incorporates the latest innovative technology and equipment to meet modern-day shipping and logistics demands, connect with us. We are happy to answer questions about pricing and more. Join the growing number of shippers who choose Full Tilt Logistics – it could be the best business move you’ll ever make.
Full Tilt Logistics and Full Tilt Transportation won the prestigious 2020 State of Nevada Family Owned Business Award from the Small Business Administration (SBA). This award was presented at Full Tilt Headquarters in Reno. SBA officials were on hand to present the award and stated, “This award means a lot. There were many recommendations and submissions, and a lot of thought went into selecting the winner. Full Tilt showed their ability to seize the opportunity during the COVID-19 pandemic, and this award is well deserved.”
Full Tilt is honored to receive this award and will continue to work hard for our customers by providing the best transportation and brokerage services available anywhere while maintaining strong family ties and providing our employees with a wonderful work environment.
The U.S. Small Business Administration is a United States government agency that provides support to entrepreneurs and small businesses. The mission of the Small Business Administration is "to maintain and strengthen the nation's economy by enabling the establishment and viability of small businesses and by assisting in the economic recovery of communities after disasters". The agency's activities have been summarized as the "3 Cs" of capital, contracts, and counseling. The U.S. Small Business Administration helps Americans start, build, and grow businesses.
The SBA was created in 1953 as an independent agency of the federal government to aid, counsel, assist, and protect the interests of small business concerns, to preserve free competitive enterprise, and to maintain and strengthen the overall economy of our nation.
SBA has grown significantly in terms of total assistance provided, and its array of programs has been tailored to encourage small enterprises in all areas. SBA's programs now include financial and federal contract procurement assistance, management assistance, and specialized outreach to women, minorities, and armed forces veterans. SBA also provides loans to victims of natural disasters and specialized advice and assistance in international trade.
The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow, or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.
For the very best customer service available at competitive pricing, contact Full Tilt today. We want to earn your business every day!
At Full Tilt Logistics, we've grown rapidly and worked diligently to position ourselves alongside other Nevada trucking companies since our creation in 2014. Full Tilt Transportation has exploded, too, with rapid growth since its founding in 2017. With such expansion in both the logistics and transportation branches, there also come many challenges. Trucking companies in Reno NV, are growing quickly, so anticipating and preparing for every issue associated with growth is never easy.
For Full Tilt, completing a business plan was step one. Of course, nothing ever goes according to plan; however, the business plan forced us to put in writing an actionable plan with realistic goals, estimated costs, and a concrete timeline. Our business plan is a living, breathing document that requires frequent performance measurement and evaluation. This then translates into an operating plan.
A good operating plan must be adaptable to changing market conditions. Many of these conditions, like fuel costs, are out of our control, but they still require us to respond. Other costs, such as insurance, driver pay, benefits, and overhead, are easier to estimate and plan for the long term. Regulations, safety, training, and other topics are also factored in to estimate the average price per mile. That helps determine if we break even, lose money, or make a profit. We regularly review the plan to identify areas where costs can be trimmed or revenue can be increased. Our staff is aware of general market conditions, making them quick to react to change.
Trucking companies in Reno, NV, need to understand that maintenance requirements are critical. For this reason, we operate within our fleet a combination of leased and purchased equipment. Leased equipment can lower costs in the short-term, while purchased equipment and a solid preventative maintenance program can lower long-term costs. Working and well-maintained leased and purchased equipment ultimately increases on-time delivery performance for our customers.
All of the aforementioned costs are overlaid with various trucking lanes to determine the best, most profitable options for our customers and ourselves. Identifying niche markets helps provide the highest return for the company. Understanding cash flow requirements, payment terms, and aggressively managing and mitigating our receivables. We aggressively focus on a market segment, become proficient in that segment, and then attack another market opportunity.
Picking the right business partners is vital to our success. As a small local family-owned business, our philosophy is to support similarly situated businesses in our area. Whether it be banks, equipment and service providers, technical support, or anything else, we look to local providers first. This has allowed us to develop strong business relationships within the local community. We contribute financially and with in-kind service hours to several local non-profit organizations.
Even with proper planning and foresight, the rapid growth of trucking companies in Reno, NV, would not be sustainable without the most proficient employees in the industry. Our employees are the lifeblood of the company, and we treat them with great respect. We place high expectations on our employees, but giving them respect means that they deliver. Attracting the best people to any company is challenging, especially in such a tight labor market; however, retaining exemplary employees is a high priority for us at Full Tilt.
We focus our company's culture on family, and we encourage our employees to realize that family comes first and working at Full Tilt is just a job. Our employee turnover is low, and we realize a happy employee makes for a happy customer. We thoroughly train employees, pay well, provide an attractive benefits package, and a safe, positive workplace environment.
Streamlining, consolidating, and outsourcing your logistics processes can result in huge long-term financial savings and better overall client service. Connect with Full Tilt Logistics and learn what our Nevada trucking company can do for you. We're here to help you achieve your overall shipping needs and exceptional freight brokerage services. We are always happy to answer any and all shipping and logistics-related questions. We're here to provide you with the best freight customer service possible.
When your business requires a company to transport and manage freight and supplies, you have many choices. While many Reno trucking companies provide adequate transportation, Full Tilt Logistics offers a comprehensive array of freight and transportation services.
Our extensive expertise makes the difference when deciding between our local and regional competitors. Below are the top four factors that distinguish Full Tilt Logistics from other Reno trucking companies.
Contact us today to learn more about our quality, service, and reliability guarantee!
Full Tilt Logistics first began as a trucking industry broker and later expanded into a logistics and trucking company. Our many combined years of experience translate into the capability to offer an extensive array of shipping and transportation services, as well as warehouses in Reno, NV, and distribution capabilities. Our experts also have experience in air and ocean freight, including intermodal transportation.
This means that, unlike other Reno trucking companies, we also offer comprehensive, global transportation services. Not many Reno trucking companies are ready to offer such extensive global services as Full Tilt Logistics. Whether your business focuses on the global market or needs occasional global transportation, Full Tilt Logistics offers suitable options. Whatever your need, Full Tilt has you covered.
We believe firmly in the mantra that "freight doesn’t move on trucks, it moves on relationships." We work hard to ensure that each of our clients and carriers is treated with respect - you are part of a unique partnership.
From our intersection of the lane, timing, and rate, we work closely with carriers to guarantee a perfect shipment, every time. We value our carrier relationships and realize the direct impact you have on our growth and success, which is why we commit ourselves to fairness, transparency, and honesty.
As an air freight and ocean customs brokerage expert, Full Tilt Logistics optimizes the transportation process, saving you time and cutting costs. Intermodal transportation is yet another viable option and is available for nearly any type of freight. Full Tilt Logistics is always ready to find the most cost-effective solutions for any type of freight needs.
WBENC (Women's Business Enterprise National Council) recognizes Full Tilt Logistics as a proud women-owned business. Not only do we pride ourselves on our ownership, but continually work as partners within our community.
We encourage our team members to focus on family and giving back to the community - this is the secret to our success. Our various community partnerships include Urban Roots - a local non-profit that dedicates itself to growing healthy minds and bodies; the Truckee Meadows Boys and Girls Club, the Mater Academy of Northern Nevada, a Charter School for at-risk youth. We also contribute to the MS Society, American Heart Association, and Moms on the Run.
Join the growing number of shippers who choose Full Tilt Logistics. Contact us today for pricing and more information - it could be the best business move you’ll ever make.
The EDAWN Existing Industry Awards recognize Primary Companies in the Northern Nevada region for their outstanding contribution to our community in a variety of ways. The Existing Industry Awards are a great opportunity to recognize existing Primary Companies for their contributions, and Full Tilt was recently named as a recipient of the Corporate Citizen Award.
The Economic Development Authority of Western Nevada, or EDAWN, offers assistance to prospective, new, and existing companies in Northern Nevada. Over the last three years, they've helped over 300 companies to relocate or expand in the Greater Reno-Sparks region. Specifically, they assist in site selection, in-depth research, statistics, and regional business data, industrial and office real estate searches, specialized reports, connectivity, and representation.
Full Tilt Logistics is a family-owned and certified Women-Owned Business. Although small, we are unlike other trucking companies in Reno. Since 2014, our logistics company has had a significant impact, not only on redefining the freight and dedicated transportation business in the Reno area but also in the contributions of money and employee volunteer hours to the local community. Recognition for these efforts by a large entity like EDAWN confirms that we are on the right path, not only as a business but as a community partner.
Full Tilt's culture encourages team members to focus on family and giving back to the community. This is something other trucking companies don't always focus on, but we believe that it is the secret to our success. Of our various community partnerships, Urban Roots is one of our most active. Urban Roots is a local non-profit that dedicates itself to growing healthy minds, bodies, and communities through education and service.
We sponsor an Urban Roots school garden and buy T-shirts for their summer camp. From planting and harvesting to preparing what we grow, Urban Roots follows food from seed-to-table, empowering students of all ages to answer the question, “Where does our food come from?” We also have team members heavily involved in the Truckee Meadows Boys and Girls Club by being on the Young Leaders Committee, serving as mentors for at-risk youth, and donating money to the organization monthly.
In addition, a Full Tilt team member is a founding member of the Mater Academy of Northern Nevada, a Charter School for at-risk youth. We contribute to the MS Society, the American Heart Association, and Moms on the Run. We volunteer at Thanksgiving to feed families at the Boys and Girls Club and provide a significant donation to the Jammies Drive, which provides pajamas for babies in the Neonatal Intensive Care Unit. We have also donated thousands of dollars ' worth of office equipment to a local church. This past year, we organized a “diaper drive” for the Hurricane Harvey victims in Houston. We have already seen how hurricanes and other factors are affecting dedicated transportation, so it's significant that we were able to fill a 53-foot trailer and provide the transportation free of charge to those Texas children in need.
The recent buzz comes from Northern Nevada Business Weekly in an article that centers around innovation in Reno trucking companies, "On the Road: Future of Trucking is Headed this Way."
In his article, Roger Diez identifies Full Tilt as an innovator amongst various other Reno trucking companies and cites their use of modern advancements in trucking, Geotab from Telematics. Geotab is a freight management system that affords real-time logistics information. UPS and the Department of Defense both use the same software, as the system provides electronic logging of driver hours for full accountability of transportation requirements.
Advancements in computer technology have not only added efficiencies in terms of tracking and logistics. Full Tilt's Volvo power units achieve much greater fuel efficiency. Over the past 10 years, Volvo has achieved drastic gains in fuel economy from an average of 5 to 6 miles per gallon to an average of 7.5 miles per gallon in its fleet.
This increase in efficiency is due to smaller displacement engines that use turbochargers and smart aerodynamics. Other details, such as high-efficiency piston design, split injection fuel delivery systems, predictive shifting, and adaptive cruise control, also contribute to better mileage.
The next step is the development of hybrid power units despite limited demand. Regardless, Full Tilt recognizes the importance of increased efficiency and looks to the future for continued innovation.
Diez also notes Full Tilt's rise since their inception three years ago, as well as our continuing growth and development. Currently, our staff at Full Tilt handles between 400 and 500 shipments per month. This increase in traffic has also necessitated the recent acquisition this June of three additional tractors and a total of six trailers. Our plan is to increase the fleet to between ten and fifteen units by the end of the year.
Full Tilt specializes in high-value freight, and many of our clients are trade shows and companies in the solar industry. Most recently, we signed a contract with Amazon. Full Tilt looks to continue its commitment to fully utilizing the technological capabilities built into today's modern trucks to position itself as a key player amongst Reno logistics and Reno trucking companies.
Check out Diez's full article from Northern Nevada Business Weekly.
To find out more about how Full Tilt Logistics incorporates the latest innovative technology and equipment to meet modern-day shipping and logistics demands, contact us today. We are happy to share our vision for the future and talk about all things logistics.
