This article originally appeared in the Reno-Gazette Journal.
Full Tilt Logistics is a 100 percent women-owned family company. Owners are Tiffany Novich President (TN) and Cindy Novich CFO (CN). Two photos attached – one of the owners and one of the women employees. Thanks again.
Owner Tiffany Novich grew up in Nevada and is a state high school rodeo champion. She is also a University of Nevada, Reno graduate, captain of women’s Rugby team, wildland firefighter and Hurricane Katrina relief volunteer. She’s Married and has two small children.
“I take a lot of pride in being a mom, wife and business owner,” she wrote. “It’s all about balance and finding joy in every day.”
Chief Financial Officer, Cindy Novich is a retired CPA and medical group administrator. She is also a University of Nevada, Reno graduate who wanted a career change and formed this company with her daughter-in-law. She’s married and has two grown sons and three (almost four) grandchildren.
“I find this industry to be so exciting especially now that Reno-Sparks has become such a transportation hub,” she wrote.
WHY DID YOU CREATE THIS COMPANY IN RENO?
CN: I am a lifelong resident of Reno and I love the people and the robust business climate. Also, the opportunity to start a women-owned company and work with family was just too tempting to pass up.
TN: We did our homework and decided the time was right to start the company. The energy in Reno is great and the business community has been very accepting. We created one of the few women-owned freight brokerage companies in the country. From hiking to desert road trips, beautiful Lake Tahoe and all the local history, Reno is truly the best place for us.
IS YOUR COMPANY GROWING?
TN: Yes. We started with three employees and now have ten with a satellite office in Minneapolis, Minnesota. Our team is highly motivated, experienced and we provide the highest level of customer service available at competitive prices. Being women-owned has been a catalyst for growth through networking opportunities in the community and across the country. We move anything and everything by truck, air, rail, and ocean. No job is too big or too small.
CN: Yes we are growing. We work hard to provide ultimate customer service. We are available 24-7 to be sure our customer’s needs are met. Revenues are up 45 percent in the last year. The local community has been very supportive and we are seeing a significant repeat business and referrals are way up.
WHAT IS THE COMPANY’S GREATEST ACHIEVEMENT IN THE COMMUNITY?
CN: Because of our growth we have been able to create jobs. We are also advocates for other women-owned businesses and utilize their services whenever possible. We are involved with local charities and fundraisers.
TN: Our greatest achievement is providing jobs in the community. As we move forward we will be participating in more charitable events and expanding our involvement in the wonderful Reno community.
WHAT DO YOU SEE AS THE MOST IMPORTANT THING RENO NEEDS TO CONTINUE TO GROW?
CN: Northern Nevada is doing a lot of things to create growth in the area. There is a different vibe right now. The energy is good. Not letting growth outpace the support services will be challenging but the area is moving in the right direction.
TN: Reno needs to continue to create well-paying jobs for those seeking employment. Continue to embrace tourism, high-tech careers and, of course, the rapidly expanding logistics industry.