As leaders in our industry, Full Tilt is dedicated to providing clients with exceptional logistics and transportation solutions that are innovative, cost-effective, and efficient, not only for us but for our clients as well. To accommodate the growing amount of transportation, logistics, and distribution needs of our ever-expanding industry, we’ve mastered the art of problem-solving to deliver reliable services at every step. This year, Nevada’s Center for Entrepreneurship and Technology (NCET) has presented Full Tilt Logistics with the Logistics Company of the Year award for the hard work and commitment they’ve shown throughout their work. 

The Full Tilt Logistics ownership team is pictured in front of a Full Tilt 53' dry van

Learn More About Full Tilt

Full Tilt is a Certified Women-Owned WBENC Company that was founded in 2014 by the Novichs, who are native to the state of Nevada. They pride themselves on being a different kind of freight logistics service provider - one that strives to develop and maintain superior value for their customers and clients. Not only are Full Tilt’s drivers and other team members friendly, professional, and helpful, but the owners are fully engaged in the day-to-day operations of the business and are actively seeking to continually improve the company.

Full Tilt’s full-service trucking enterprise is conveniently headquartered in Reno, Nevada, which is a prime location for west coast distribution. They’re able to service the eleven western states with expedited, one-day shipping times at competitive rates. Staying within your budget and timelines is among their top priorities. Full Tilt aims to give its clients the best logistics solutions that utilize the best people, services, and technology available. Unlike other Reno trucking companies, Full Tilt commits itself to service and the community.

What is NCET?

NCET is Northern Nevada’s largest educational and networking organization, which is solely supported by memberships, sponsorships, and program revenues. It was founded to be a state-wide organization that encourages and empowers entrepreneurs to promote an environment of high-growth entrepreneurial companies that can succeed and flourish. NCET’s initiatives include a wide range of events and programs that help the community discover business and technology opportunities for continued growth. 

Award Criteria 

NCET’s Logistics Company of the Year award is presented to the company that best represents the following goals and objectives:

Looking for a quality 3PL logistics company? Choose Full Tilt Logistics

To find out more about how Full Tilt Logistics incorporates the latest innovative technology and equipment to meet modern-day shipping and logistics demands, connect with us. We are happy to answer questions about pricing and more. Join the growing number of shippers who choose Full Tilt Logistics – it could be the best business move you’ll ever make.

Connect With Full Tilt Today

nic & cris Novich as young kids are pictured

Although Full Tilt Logistics and Full Tilt Transportation are women-owned companies, there is no doubt that the big diesel engines are what power the organizations. Co-owners and brothers Nic and Cris Novich are the drivers of the bus. Everyone has their strengths and lanes of responsibility, but the Novich brothers are truly the leaders of the rapidly growing companies.

These two brothers have been closely connected their entire lives. Nic, the oldest, helped found Full Tilt Logistics in 2014 and convinced his younger brother Cris to join him in 2017 and create Full Tilt Transportation. The lifelong trust between the brothers cannot be emphasized enough; they have each other’s backs when things get hectic, as is usually the case in a freight brokerage, trucking, and transportation business. Although the brothers work closely together operating the two companies, they arrived at this business partnership in different ways.

Meet the Novich Brothers

Older brother Nic runs Full Tilt Logistics. He has worked with several large freight brokerage and transportation companies and was a key contributor in starting two brokerages before founding Full Tilt Logistics in 2014. He has experience and a thorough knowledge of the business. His sales ability and customer service skills are exceptional because he is honest and smart with a healthy dose of common sense. He is a high-energy, whatever-it-takes-to-get-the-job-done leader and is the true visionary of the company. He has always had and still does have a true vision of where Full Tilt will be in ten years, thinking several steps ahead of his business partners and employees. When we think things are going well and running Nic wonders “what if we did this” or “have you seen the latest technology” or “what if we bought a new building”. Without his knowledge of the industry and continuing to push the envelope, Full Tilt would not be where it is today.

nic & cris as young children, are dressed in costume for Halloween

Younger brother Cris runs Full Tilt Transportation. He joined the business in 2017 and was responsible for starting Full Tilt Transportation, the asset-based component of the organization. Cris is the numbers guy and was a successful Financial Advisor prior to joining the family business. With his leadership, the company has grown to eighteen power units and over forty 53’ dry van trailers. Although decisions must be made quickly, Cris’s planning and organizational skills ensure the company stays on track. Cris can often be found with a phone in each hand and five computer monitors in front of him. He is constantly focused on reducing operating expenses by finding fuel discounts and better insurance rates for the company. He recruits and hires drivers, develops business relationships with existing customers, and sells Full Tilt services to prospective customers.

Left, Cris, and right, Nic Novich are pictured

Nic and Cris's passion and dedication to Full Tilt are always on display, and with their leadership, our employee base has grown, and we now boast some of the best, well-trained employees in the business. Leading by example, supporting employees, and providing them with opportunities to grow with the business have been key in recruiting and maintaining a competent workforce. Employees have the authority and are encouraged to take chances and make decisions to serve the customers' best interests. Nic and Cris are always available to support their employees when they need it. The brothers constantly check in with our customers to see how things are going from their side. In these conversations, we often hear how great it is to work with Full Tilt because customers can always reach an owner for a prompt response to a question or to get a problem solved quickly.

Although the success of Full Tilt is a major part of their lives, maintaining a solid family unit is most important to Nic and Cris. They are both wonderful fathers and husbands and are able to balance work and family effectively. Of course, both of their spouses are also part owners of the companies, so Full Tilt truly is a tight-knit family operation.

Become a Part of the Full Tilt Family

If you're looking for a career in logistics and transportation, Full Tilt is looking for dedicated, hard-working people to join their team. At our rapidly growing Logistics and Transportation company, we provide an engaging and constructive environment for all employees. Our customers love us, and our employees plan to stay with us. Connect with us and see why Full Tilt is one of the top-rated places to work in the logistics industry.

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Our Year of Growth and Giving

Thanks to our many loyal customers and our excellent service, Full Tilt Logistics and Full Tilt Transportation were able to continue our upward trajectory in terms of growth and employee hiring in 2019. We have been blessed this year with healthy families and robust business growth. Year over year, Full Tilt Transportation is up 17% while Full Tilt Logistics posted a steady 8% growth. In addition, we were able to create additional jobs in the Reno area by bringing on five new employees.

Tiffany Novich, part-owner of Full Tilt, is pictured smiling with a donation

Our owners have deep roots in the local community, spanning four generations, and have watched the area grow from a dusty gambling town to a rapidly growing, energized city with high-tech companies such as Google, Switch, Tesla, Microsoft, and others locating in the area. Also, the revitalization of several areas of the city, unlimited outdoor recreation, and available job opportunities have driven the population growth and the desire to live in the area. With increased growth comes issues such as traffic, housing, and the need for additional community services.

How Full Tilt Gives Back

As business owners and stewards of our community, at Full Tilt, we understand that contributing and giving back to the community is as important as growing our business. This year, we were able to help many organizations through financial contributions, volunteer hours, and in-kind contributions. Some of them include:

A woman is smiling, holding donations made to The Salvation Army

Our Accomplishments

In addition, Full Tilt was awarded the prestigious Economic Development Authority of Western Nevada (EDAWN) Employees First Award, which recognizes companies that have invested in innovative programs to retain, develop, encourage, and reward existing employees and have implemented special programs that support the hiring of members of the National Guard, Reserve, or Veterans.

Our President and CEO, Tiffany Novich, was also selected as one of the 20 young business leaders under 40 years of age who have made a significant impact on the local business community.

We are fortunate to live and work in such a vibrant and dynamic community and feel blessed to be able to continue growing our business and giving back to the community that has made our companies successful. Here’s wishing everyone a healthy and successful 2020. Remember, for the best trucking, logistics, and warehousing services available at competitive prices, contact Full Tilt.

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Full Tilt Logistics and Full Tilt Transportation are growing companies that provide the highest level of services available for anyone needing to transport any type of product anywhere in the US or Canada. We work hard, communicate frequently, tell the truth, and exceed customer expectations. Make the switch to Full Tilt and watch your bottom line improve and stress levels go down. Contact Full Tilt today.

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northern nevada business view

Full Tilt Logistics was recently featured in Northern Nevada Business View, highlighting the company’s growth, leadership, and impact in the logistics industry.

The article, titled “In an Industry Dominated by Men, This Female-Driven Logistics Company in Reno Is Bucking Trends,” showcases Full Tilt as a competitive, forward-thinking logistics provider with a strong, team-oriented culture. The feature explores the company’s history, leadership approach, and how Full Tilt has successfully positioned itself in a traditionally male-dominated industry.

As a women-owned logistics company based in Reno, Full Tilt continues to challenge industry norms by prioritizing collaboration, operational excellence, and long-term customer partnerships. Recognition from Northern Nevada Business View reflects the company’s growing influence in the regional business and logistics landscape.

Read the Full Feature

To learn more about Full Tilt’s story, leadership, and market approach, read the full article here:

Read the Article

The answer is... it depends. It depends on the company and the Third-party logistics (3PL) provider. In logistics and supply chain management, 3PL refers to outsourcing elements like warehousing and distribution, transportation, and fulfillment services to a specialized third-party provider.

3PL providers offer integrated solutions for warehousing and distribution that are scalable and customizable to meet the specific needs of businesses. These solutions are designed to adapt to market conditions and fulfill delivery service requirements efficiently. In the U.S., the 3PL market is experiencing rapid growth, now valued in the hundreds of billions of dollars annually. Research shows that over 83% of Fortune 500 companies and 97% of Fortune 100 companies utilize 3PL services, underscoring their importance.

When companies partner with a leading 3PL logistics company like Full Tilt Logistics, they benefit from exceptional service, cost savings, and flexibility, allowing them to focus on their core business. With over five years of experience, Full Tilt has built lasting relationships with clients who not only continue to work with us but also increase their freight spending over time. These strong partnerships reflect the value Full Tilt provides as a trusted business partner.warehousing and distribution

Your 3PL Logistics Partner for Warehousing and Distribution

Full Tilt Logistics has achieved rapid growth thanks to our customer-focused culture and commitment to teamwork. Our approach ensures every client receives personalized account management tailored to their specific needs. By prioritizing customer fit and structure over cost alone, we deliver unmatched reliability and flexibility. Additionally, we maintain backup systems and fail-safe procedures to ensure every shipment is delivered on schedule.

Our portfolio of vetted carriers and equipment is unparalleled in the industry, making us a trusted partner for high-value, time-sensitive freight. Driver professionalism and seamless integration with customer systems are key elements of our service. With 24/7 accessibility, Full Tilt Logistics is always ready to address any challenges that arise. Our services include:

Full Tilt Logistics: Enabling Businesses to Focus on What They Do Best

By partnering with Full Tilt Logistics, businesses with limited logistics expertise can focus on their core operations while we handle the complexities of warehousing and distribution and supply chain logistics. Our advanced technology, industry expertise, and customer-centric approach allow us to deliver solutions that exceed expectations.

Looking for a 3PL provider that specializes in warehousing and distribution? Full Tilt Logistics is your go-to partner. Join the growing number of satisfied customers and experience what a trusted 3PL logistics company can do for your business. Contact us today to learn more!

Connect With Full Tilt Today

Left to right: Nic Novich, Cindy Novich, Cris Novich at the Reno Rodeo

Whew! What a week…..Rodeo Week. It goes without saying that Full Tilt Logistics and Transportation work hard for our customers, with employees working as many hours as it takes to get it right every time. We take this business seriously, and our trucks are always moving. The 3PL brokerage also believes that if you tell a customer you will do something, you do it….no excuses.

Life is not always about work, and here at Full Tilt, we understand that. Full Tilt encourages employees to take time off, maintain a healthy lifestyle, and cherish their family time. We all know how fast the years fly by, and we understand how important it is to maintain a healthy balance between work and free time.

full tilt at the rodeo

We all had a chance to unwind this past week at the Reno Rodeo – “The Wildest, Richest Rodeo in the West”. Full Tilt is good at what we do, trucking, freight brokerage, and solutions for warehouses in Reno, Nevada, but we need to improve in our steer decorating technique. We had two teams in the steer decorating contest this year, one female and one male, and neither team brought home the gold.

Full Tilt’s financial contribution to this year's Reno Rodeo allows the Rodeo Association to continue to be a major benefactor and contributor to our local community. The Rodeo Association helps our community in so many ways. They aid children with extraordinary needs, build community partnerships, and fund grants and educational scholarships. Two of their programs are especially important to Full Tilt. The Denim Drive, which has provided clothing to over 40,000 local abused, neglected, and abandoned children, and the Reading Room Books for Children, which provides reading materials and volunteer readers, serve as a refuge for children who wind up in court situations, not by their own doing.

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Work hard, do the right thing, and be committed to your customers, but take the time to cherish your family and enjoy life. Full Tilt is always available to provide the best logistics solutions available anywhere and always at a competitive. Contact Full Tilt today.

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From Our Family to Yours

Full Tilt Logistics and Full Tilt Transportation would like to wish everyone a very happy holiday season and best wishes for a prosperous and healthy new year ahead. We have been blessed this past year with healthy families and strong business growth. We have wonderful employees who work hard for our customers while still being able to spend time with their families during this holiday season. There is nothing like seeing happy young families around Christmas. We often have young children in the office, and it is both motivating and invigorating. No matter how busy we are, family comes first at Full Tilt.

Full Tilt Believes in Giving Back

As your local Reno logistics provider, we have been fortunate and believe in sharing our success with several local community organizations during the holidays. We don’t like to brag; however, we do contribute money, participate in giving events, and provide in-kind contributions whenever we can to assist reputable causes. Some of the contributions this holiday season include:

Women of Silver and Blue

Collected and donated 165 Coats for their second annual coat drive for underprivileged members of the local community.

Reno Logistics Provider

Dreams Foundation

Donated $250.00 to the Dreams Foundation to support Renown Medical Neonatal Intensive Care Unit with their Bassinet Project.

Northern Nevada RAVE Foundation

Donated $500.00 to the Foundation to improve the well-being of Nevada families by providing respite to families caring for young and adult children with special needs.

Women of Silver and Blue

Donated hundreds of dollars in supplies and products to female students who can’t afford personal hygiene products.

Awaken Reno

Donated $500.00 to Awaken Reno to conduct outreach and provide direct services to women and girls to help them transition out of commercial sexual exploitation (CSE).

Reno Logistics Provider

Camp Fire

Donated $500.00 cash and $300.00 in food for the victims of the devastating Camp Fire in Paradise, California.

Turning Wheels for Kids

Provided transportation services by delivering bicycles to Turning Wheels for Kids, an organization that assists kids with transportation to improve school attendance, job responsibility, and reliability.

Local Trusted Logistics Provider

Full Tilt Logistics and Full Tilt Transportation are growing companies that provide the highest level of services available for anyone needing to move any type of product anywhere in the country. We work hard, communicate frequently, tell the truth, and exceed customer expectations. Make the switch to Full Tilt and watch your bottom line improve and stress level go down. Again, we wish everyone a Merry Christmas and a prosperous new year!

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Reno Logistics Company

We Moved!

Finally, after months of construction, Full Tilt Logistics and Full Tilt Transportation have relocated! Our new company-owned headquarters is located at 470 East Plumb Lane in Reno. This 11,116 square foot three-story office building, located in the heart of Reno, will provide Full Tilt, your Reno logistics company, the ability to strategically grow the business to serve an ever-increasing customer base.

The building interior was demolished and redesigned to meet the fast-paced environment in today’s freight brokerage services and trucking business. Space planning and design were done by the prominent local architects: Collaborative Design Studio of Reno. The redesign incorporated an industrial open office concept, utilizing the latest lighting and space conditioning technology to increase energy efficiency and lower our carbon footprint. Interior décor was provided by Reno Business Interiors, and building construction was done by longtime local contractor C3 Construction. New exterior signage and paint were used to professionally brand the building, consistent with Full Tilt’s company image. The latest in building security and video surveillance make the company headquarters one of the most secure facilities in the area. New fencing and parking lot resurfacing will be completed soon.

trucking companies reno nv

Efficiency Is Important to Full Tilt

Full Tilt worked closely with a local energy supplier, NV Energy, to maximize lighting load reduction by entirely retrofitting the building and replacing incandescent and fluorescent lighting with high-efficiency LED technology. Building interior and exterior lighting now utilizes motion sensors, timers, and photocells that automatically adjust the lighting based on ambient light levels. This technology minimizes lighting load while providing employees with optimal light levels to operate in the most effective manner.

In addition, Full Tilt partnered with NV Energy in their “power shift” energy management system. Program equipment was installed to enable communication between the NV Energy demand response management system and Full Tilt equipment. This equipment provides energy efficiency and demand savings in addition to gaining operation and maintenance efficiencies.

Part of the Full Tilt culture is focused on efficiency and being good stewards of our environment. Our growing trucking fleet is the most fuel-efficient on the road, and our new building and related energy efficiency are consistent with our approach to utilizing resources in the best way possible.

Check it Out!

trucking companies reno nv

Reno Logistics Company

Reno Logistics Company

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Please contact Full Tilt for all your trucking and shipping needs. Working with your Reno logistics company will be the best business decision you make. Contact us now!

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High Value Logistics Services

Full Tilt brings a solid, proven approach to protecting your most high-value shipments because freight security is a major priority for us. We have the safeguards in place and a proven track record to assure our customers that their products are in good hands when they choose Full Tilt.

There is no magic wand that's used by any of the trucking companies in Reno, NV that gets the job done. To find solutions to complex problems, Full Tilt layers processes and procedures with the latest technologies. We then apply this strategy across every facet of your shipment and its journey. The right combination of planning, processes, contract language, packaging, and monitoring all help to ensure that your goods reach their intended destinations.

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Preparing and Securing High-Value Shipments

We make sure high-value shipments are properly prepared for transit. This means utilizing corner boards, strapping, blanket wraps, banding, and shrink-wrapping to protect products during transit. Using the right equipment, proper training, and precise route planning are all critical.

We also take other measures to boost security. These often include expedited service, team drivers, covert and overt GPS, split shipments, and careful timing. We provide strategic overlap to ensure security for your freight, keeping it moving from pickup to delivery. Monitoring equipment when the truck stops to refuel, constantly tracking your freight along our carefully pre-planned routes, driver check calls, electronic tracking, and more.

Heightened Supply Chain Visibility and Driver Training

With Full Tilt’s heightened supply chain visibility, our customer service team ensures that your high-value freight arrives where and when it should be. Using expedited services and direct routes minimizes touch points and dwell time – two vulnerable areas. When capacity is tight, shippers scramble to move cargo, forcing them to deal with carriers they’re less familiar with. This makes it easier for things to go wrong.

Our drivers receive refresher training to keep them sharp and aware. Our customers also get an individually assigned customer service team to make sure everything goes according to plan. At Full Tilt, we provide every load with the tightest security available. Full Tilt is also always in compliance with every government regulation and its accompanying high safety standards.

Time Sensitive Freight

We also specialize in transporting time-sensitive freight. As one of the largest trade show and exhibit freight service providers in the country, we understand the importance of on-time delivery. If your high-value electronic equipment doesn’t make it to the show on time, then you have problems. We aim to avoid this scenario. For large national exhibits and trade-industry shows, on-time delivery is a must. In today’s business climate, every minute matters, but on these loads, they matter more.

When your freight is on an especially tight timeline, choosing Full Tilt freight brokerage services is your best option. We have a 99% on-time delivery track record - we get your freight delivered, securely and on time. Bottom line: you can rest assured knowing that your freight is moving as quickly and safely as possible. On time and safe delivery with total visibility makes the difference - it shows how Full Tilt runs a successful high-value logistics service.

High Value Logistics Services

Connect with Full Tilt Logistics and Full Tilt Trucking

Streamlining, consolidating, and outsourcing your logistics processes can result in huge long-term financial savings and better overall client service. Connect with Full Tilt Logistics and learn more about high-value logistics services and what else our Nevada trucking company can do for you. We're here to help you achieve your overall shipping needs as they arise across the United States. We are always happy to answer any and all shipping and logistics-related questions. We're here to provide you with the best customer service possible.

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For Full Tilt, competing with other Nevada trucking companies means staying savvy

At Full Tilt Logistics, we've grown rapidly and worked diligently to position ourselves alongside other Nevada trucking companies since our creation in 2014. Full Tilt Transportation has exploded, too, with rapid growth since its founding in 2017. With such expansion in both the logistics and transportation branches, there also come many challenges. Trucking companies in Reno NV, are growing quickly, so anticipating and preparing for every issue associated with growth is never easy.

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The business plan is essential.

For Full Tilt, completing a business plan was step one. Of course, nothing ever goes according to plan; however, the business plan forced us to put in writing an actionable plan with realistic goals, estimated costs, and a concrete timeline. Our business plan is a living, breathing document that requires frequent performance measurement and evaluation. This then translates into an operating plan.

Good Nevada trucking companies adapt continually to environmental factors.

A good operating plan must be adaptable to changing market conditions. Many of these conditions, like fuel costs, are out of our control, but they still require us to respond. Other costs, such as insurance, driver pay, benefits, and overhead, are easier to estimate and plan for the long term. Regulations, safety, training, and other topics are also factored in to estimate the average price per mile. That helps determine if we break even, lose money, or make a profit. We regularly review the plan to identify areas where costs can be trimmed or revenue can be increased. Our staff is aware of general market conditions, making them quick to react to change.

Well-maintained trucking equipment means increased on-time delivery performance.

Trucking companies in Reno, NV, need to understand that maintenance requirements are critical. For this reason, we operate within our fleet a combination of leased and purchased equipment. Leased equipment can lower costs in the short-term, while purchased equipment and a solid preventative maintenance program can lower long-term costs. Working and well-maintained leased and purchased equipment ultimately increases on-time delivery performance for our customers.

Shipping lanes and timing are critical to finding the most profitable options.

All of the aforementioned costs are overlaid with various trucking lanes to determine the best, most profitable options for our customers and ourselves. Identifying niche markets helps provide the highest return for the company. Understanding cash flow requirements, payment terms, and aggressively managing and mitigating our receivables. We aggressively focus on a market segment, become proficient in that segment, and then attack another market opportunity.

Freight doesn't move on trucks; it moves on relationships.

Picking the right business partners is vital to our success. As a small local family-owned business, our philosophy is to support similarly situated businesses in our area. Whether it be banks, equipment and service providers, technical support, or anything else, we look to local providers first. This has allowed us to develop strong business relationships within the local community. We contribute financially and with in-kind service hours to several local non-profit organizations.

Good employees define an organization's culture.

Even with proper planning and foresight, the rapid growth of trucking companies in Reno, NV, would not be sustainable without the most proficient employees in the industry. Our employees are the lifeblood of the company, and we treat them with great respect. We place high expectations on our employees, but giving them respect means that they deliver. Attracting the best people to any company is challenging, especially in such a tight labor market; however, retaining exemplary employees is a high priority for us at Full Tilt.

We focus our company's culture on family, and we encourage our employees to realize that family comes first and working at Full Tilt is just a job. Our employee turnover is low, and we realize a happy employee makes for a happy customer. We thoroughly train employees, pay well, provide an attractive benefits package, and a safe, positive workplace environment.

For Full Tilt, the bottom line is clear:

  1. Be disciplined, create a winning strategy, and stick to it.
  2. Communicate with employees, customers, and service providers.
  3. Pay attention to the details and have fun.

Connect with Full Tilt Logistics and Full Tilt Trucking

Streamlining, consolidating, and outsourcing your logistics processes can result in huge long-term financial savings and better overall client service. Connect with Full Tilt Logistics and learn what our Nevada trucking company can do for you. We're here to help you achieve your overall shipping needs and exceptional freight brokerage services. We are always happy to answer any and all shipping and logistics-related questions. We're here to provide you with the best freight customer service possible.

Connect With Full Tilt Today

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