Probably no surprise to most readers that prices for goods and services are increasing. It seems weekly prices go up. The tight labor market, with many workers opting to stay home instead of going back to work, has employers scrambling to fill positions. To compete for employees, higher pay and incentives are often needed, leading to increased labor costs for many companies. Trucking companies fiercely compete for the best drivers. Often, these added costs are passed on to consumers.
Another factor leading to higher costs is the reduced capacity in the trucking industry. Many trucking companies went out of business in 2020, and capacity is limited. Shippers are having a tougher time finding qualified carriers, leading to higher rates to move their products.
These factors are a cause, but the increase in fuel prices is having the most damaging effect on consumers. The chart below shows data compiled by the U.S. Energy Information Administration (EIA) for average diesel fuel prices nationwide. It is hard to believe, but since November 2020, diesel fuel prices have increased 41%. This has a damaging effect on transportation companies locked into contracts with large customers where the fuel adjustment does not cover rapidly escalating fuel prices. For trucking companies to survive, these costs must be passed along, creating a more devastating effect on the economy and hard-working Americans.
Weekly U.S. No 2 Diesel Ultra Low Sulfur (0-15 ppm) Retail Prices (Dollars per Gallon)

Where are these increasing fuel prices taking the U.S. economy? Time will tell. It is a scenario that is trending in the wrong direction. Remember, we are all in this together, and everyone is feeling the pain.
At Full Tilt Transportation and Full Tilt Logistics, we are continuing to fight the battle in challenging times. Our customer service is the best in the industry, with well-trained, competent employees with excellent interpersonal skills. Our prices are competitive, and our reliability is something other freight companies strive for. For the best bang for the shrinking buck, contact Full Tilt today for all your transportation needs.

Full Tilt Logistics and Transportation was honored to be featured in the Nevada Trucking Association’s Motion & Purpose, a publication that highlights leaders, innovations, and people shaping the trucking and transportation industry across Nevada.
The feature includes an interview with the Novich family, who shared insight into Full Tilt’s company culture, operational approach, and how the business navigated the challenges brought on by the COVID-19 pandemic.
During the interview, the Novich family discussed what sets Full Tilt apart in a highly competitive logistics environment — from disciplined processes and customer-focused service to a people-first mindset that prioritizes drivers, employees, and long-term partnerships.
The article also reflects on Full Tilt’s ability to adapt during one of the most disruptive periods the transportation industry has ever faced. Like many logistics companies nationwide, Full Tilt encountered unprecedented challenges during the pandemic, including capacity constraints, shifting customer demands, and operational uncertainty. Through strategic decision-making and a strong internal team, the company emerged resilient and positioned for continued growth.
Being recognized by the Nevada Trucking Association is a meaningful honor for Full Tilt. The organization plays a critical role in advocating for the trucking industry, promoting safety, and supporting transportation professionals across the state.
Features like this one help shine a light on the dedication, innovation, and hard work required to keep supply chains moving — especially during times of disruption.
To read the full interview and learn more about Full Tilt’s journey, values, and leadership perspective, view the complete article in Motion & Purpose below:



